About us

Our beliefs:

  • We believe that driving is a pleasure, we believe that the journey matters more than the destination, we believe that the destination can be anywhere, on the road or off the road. We believe the journey must be memorable and enjoyable. We believe driving should be a sensual pleasure and a source of excitement for the eye, the ear and as a deep gut feeling of excitement.
  • We believe that driving is a pleasure, we believe that the journey matters more than the destination, we believe that the destination can be anywhere, on the road or off the road. We believe the journey must be memorable and enjoyable. We believe driving should be a sensual pleasure and a source of excitement for the eye, the ear and as a deep gut feeling of excitement.
  • We believe in things (and cars for that matter) which matters, which are beautiful, which you want to love and long for. We believe in the “Wow effect”. We believe the beauty of a car should give this to you … every day.
  • We believe that only precision instruments can fulfil the passionate. We believe in combining cutting-edge 3D and engineering technologies with seasoned craftsmen who have earned their quality and performance stripes in the fields of motor racing.
  • We believe in people who share our vision and passion. We believe that with passion comes commitment, and with commitment attention to every detail, rigor and excellence be it in engineering or design aimed at driving pleasure. We believe in youth as a source of innovation and unbridled talent.
  • We believe that are roots combine UAE spirit such as challenging the norms, seeking excellence, being passionate about cars and feeling the pleasure of speed in the desert are all part of the country’s DNA while we are uncompromising about our European Motorsport Heritage, whereby elegance, quality and performance are the golden rules.

Our history:

November 2014

Mohammed Al Qadi, Iannis Mardell and Bruno Laffite meet in the UAE and discuss first elements of the concept

March 2015

The basic specifications of the SandRacer are laid out

April 2015

Campos Racing becomes the key engineering partner

June 2015

Initial sketches for the body

August 2015

First chassis is welded in the UAE

September 2015

Final choice for the brand name: Zarooq Motors is

October 2015

Overall architecture (engine position ,chassis, size, firmed up body design) are finalised

November 2015

First Press conference announcing the inception of the project in Sofitel the palm Dubai

March 2016

First Body manufactured in UAE by local workshop

April 2016

Full-size Mock up presented in a confidential event in Sofitel the palm Dubai

May 2016

Testing and review of the chassis and architecture

June 2016

Laetitia Laffite becomes fourth founder

Production of second version of the chassis (to allow for various optimizations including switch from transversal to longitudinal transmission)

July 2016

Selection of Weddle and Intrax as suppliers of choice

September 2016

First contacts initiated

November 2016

Naked car assembled with a twin turbo V6

December 2016

Testing of the naked prototype on and off-road

January 2017

Switch to a naturally aspirated V8 (to ensure better resistance to heat)

February 2017

Tests of the new engine

March 2017

Detail Re-engineering of the body achieved

April 2017

Final 3D and actual Mockups

Interior design

May 2017

Finalization of the detailed technical documentation

Production of the final moulds of body

June 2017

Interior fitting by German Workshop

Final Testing